Monday, February 18, 2013

WTC Tri Club Info

More Tri Club info...............

Hi Everyone – the IRONMAN TriClub program is off to an amazing start!

As many of you know (if you attended a webinar in December and January) one of the benefits of being a partner club with IRONMAN is what we can do to help you brand your club and build your club roster. Based on your feedback on our survey (yes we actually read every one of them and listened to you!) we developed three strategies to help you brand your team.

First- we are using our CRM and registration reports to connect athletes (who have agreed to receive emails form us) with clubs located in their areas. We have had several successful matches so far so we think this program will be particularly impactful to you.

Secondly, we are about ready to post our first Club Spotlight in a race athlete guide for IRONMAN 70.3 California. The final draft of the spotlight is not completed but I wanted you to see what a great opportunity these guides will be for driving membership to your club. How do you get in the athlete guide? You either let us know which races your club is attending OR you ask your club members to fill out this survey.

We have only 12 -14 spots so we make a decision on who gets in based on the total number of athletes (that we know of) racing as a percentage of the overall club roster. Preference is also given to “local” clubs in the area. BTW if your members fill out the survey we can get them tied to your club in our system before race week – when they race they earn you points towards the IRONMAN TriClub Podium award (and great prizes!)

Finally, each week Kevin MacKinnon will be spotlighting a club on We are doing a variety of fun little contests to see who gets focus on Some of these contests include a Facebook Photo Gallery game J! The link to the first spotlight is included here:

If you were unable to jump on a webinar and are interested in learning more about our program and how your club can be part of it, please reach out to me directly and we will schedule some time on the phone.

Looking forward to working with you in 2013!!


Elizabeth Kollar
Director of Athlete Development and Communications
World Triathlon Corporation
Ironman World Headquarters
2701 N Rocky Point Drive
Suite 1250
Tampa, Florida 33607
Tel: 813.868.5940 extension 3747
Fax: 813.868.5930
Cell: 310-923-0586

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